Archive for August, 2014

COLOR!!!! what do you see?

When you think the color PURPLE, what color do you see? It seems to be the color a number of brides are choosing this year and next. But there is a wee bit of a problem here. When a bride chooses a color for her wedding, she tends to use words like periwinkle or peach or taupe or… well, you get the idea. These adjectives just don’t do the job. Mostly because every person sees a different color when they hear one of these words.

When I meet with a bride I pull out the color wheel, either physically or verbally or both! Take the word purple. Do you see a blue purple or a red purple? Have I lost you yet? Take a look at the roses pictured here. The roses on the left are red purple. The rose on the right is a blue purple. There is a huge difference here.

One bride I worked with was adamant about using only the blue purple. It is not hard to come up with flowers in this color spectrum – until you start looking for roses. Especially deep purple roses.  For all intents and purposes, there are no deep purple roses on the wholesale market.  What did we do? The bride opted for a deep purple floral spray.  It worked!!

Another bride went with the red purple. No problems here. Thank goodness!! So rethink how you talk about color, ladies. Use color terms rather than adjectives that describe objects, not colors.

Periwinkle? Do you mean light blue or dark blue?

Peach? Uh, a pink orange or a red orange? Pastel or full color?

Mint? Dark green or light green?

You get the idea.  Make sure when you consult with your florist/party planner you bring color examples with you. A great way to go is to go to the hardware store and pick up paint samples in the exact colors you like. It will work magic for you! Good luck!